Sherry Giang
Creative Portfolio
2023
Sherry Giang
Creative Professional
Senior copywriter, creative consultant, brand strategist
Weaving powerful and compelling stories that elevate and get to the heart of your brand message.
What i bring to the table
With a background in journalism and graphic communications, I bring years of copywriting, advertising, editorial and design experience to the table.
How i can help you
As a senior copywriter, my visual eye is an advantage and gives me a holistic, overarching view of the path to take your brand story to its truest and fullest potential.
Skills and abilities
Brand-centric copy, establishing brand voice, tone and style
Content/Editorial Development. Blog posts and feature writing
360° Campaigns, integrated marketing copy
Digital, SEO, traditional, long form, short form, taglines
Marketing copy in traditional and digital mediums
Business to consumer copy, public relations copy, press release writing.
Social media content management
Ghostwriting, handbooks, manuals
Software: Microsoft Office,Google Docs, Hubspot, Canva
Brands & businesses I've worked with
Notable projects
Creative Portfolio
Project
01
XEOMIN "PURE TRUTH" CAMPAIGN
The aesthetic brand XEOMIN was rebranding for Asia Pacific. I was involved right from the beginning and worked closely with the creative director to create a 365 campaign that set XEOMIN apart from their competitors.
The campaign included
• Brand guides for Asia Pacific
• TVCs
• Engagement on social media platforms
• Revamped website
• Revamped collaterals for in-clinic promotions.
https://www.puretruth.com.hk/en/
Project
02
Ultherapy Integrated Campaign "REAL MATTERS"
Ultherapy is a non-invasive aesthetic treatment. The brand needed to build brand awareness of what entailed genuine Ultherapy treatments.
To this end, we developed Real Matters, an integrated campaign that saturated the social media sphere and helped focus core brand benefits and differentiation.
The campaign included
• Brand guides for Asia Pacific
• Banner ads on targeted social media platforms
• Engagement on social media platforms
• Revamped website
• Revamped collaterals for in-clinic promotions.
• HCP(Health Care PRofesionals) Manuals as well as Internal Comms Manuals for Asia Pacific.
Project
03
Clearcorrect
360 virtual clinic
Clearcorrect wanted to create a fun way for potential customers to learn about clear aligners. So they came up with the idea of a virtual clinic that walks a customer through the steps of getting their clear aligners.
The secondary goal of the virtual clinic was also to provide information about the clear aligners themselves.
my role
I was brought in from the very beginning of the project to propose the concept as well as structure and content flow. Once that was approved, I also wrote the script.
Let's work together
sherrygiang@gmail.com
